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January 24, 2025

About the Author: Markskrill

An introduction to digital advertising metrics


Digital advertising is an ever-evolving space, and it's essential to understand the metrics that are used to measure its success. Knowing which metrics are important and how to interpret them can help you make more informed decisions about your campaigns. From click-through rates (CTR) to cost per acquisition (CPA), tracking the right metrics is key for any successful digital advertising campaign. By selecting the right digital advertising metrics and monitoring them closely, you can ensure that your campaigns are as effective as possible.

Key Metrics to Track


Cost Per Acquisition

Cost Per Acquisition (CPA) is a popular performance-based marketing strategy that businesses use to measure the cost of acquiring customers through different marketing channels. CPA is a great way for businesses to set goals and track the success of their campaigns. It gives them an accurate picture of how much each acquisition costs, which helps them make more informed decisions about their marketing budget.


Additionally, CPA can be used to identify the most effective channels for customer acquisition and optimize campaigns accordingly. By understanding the cost per acquisition, businesses can ensure they are getting maximum return on their marketing investments.

Lifetime Value

Lifetime Value (LTV) is a key metric for any business that wants to understand the value of its customer base. It measures the total value of a customer over their entire lifetime with your company, taking into account factors such as purchase frequency, average order size, and customer loyalty. By understanding LTV, businesses can make informed decisions about marketing spend and customer acquisition strategies. With the right data and analytics tools, companies can also use LTV to identify high-value customers and tailor their marketing efforts accordingly.

Campaign Revenue

Campaign revenue (CR) is an important metric for businesses to measure the success of their marketing efforts. It is essential for marketers and business owners to understand how much money they are making from their campaigns in order to determine if they are getting a return on investment. CR can be used to compare campaigns, track performance, and identify trends.


Additionally, it can help marketers make better decisions when it comes to budgeting and resource allocation. By understanding campaign revenue, businesses can ensure that their marketing strategies are effective and profitable.

Return on Advertising Spend

Return on Advertising Spend (ROAS) is an important metric for businesses to measure the effectiveness of their advertising campaigns. It helps them to assess how much revenue their ad spend is generating for them, and if it’s worth the investment. ROAS tells businesses whether they are getting a good return on their advertising spend, or if they need to make changes in order to improve their ROI.


It also allows them to compare different campaigns and channels, so they can make informed decisions about where to invest their ad budget. By understanding and optimizing ROAS, businesses can maximize the efficiency of their marketing efforts and ensure that they are getting the most out of every dollar spent.

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Markskrill

G'day, I'm Markskrill, the friendly face of Marksy.com.au! A mischievous Australian krill with a passion for all things digital marketing. I'm here to guide you through the terrifying world of business, using a playful tone and simplified concepts.

By Markskrill April 3, 2025
G'day legends. Markskrill here! Your favourite mischievous Aussie mascot. You know my style – maybe a bit cheekier, perhaps closer to the edge than your average corporate update? Sometimes that particular perspective comes in handy when navigating... complex communication terrain. And being a krill? Well, let's just say it offers a certain... unique viewpoint from lower down the food chain. Anyway! Enough about marine biology. You know how everyone bangs on about 'transparency'? Lovely ideal, sounds great in a press release. But back in the real world – where spreadsheets have feelings and competitors have stickybeaks – sometimes you need less 'window pane' and more 'strategically placed frosted glass'. Or maybe even a full-on fog machine for the boardroom! We're talking about mastering communication not just as information-sharing, but as narrative control . Let's dive into the good stuff.
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G’day, ya bunch of bloody legends! It’s your favourite krill, Markskrill, here, back at it again with the lowdown on what the bloody hell syncs with what in this crazy world of digital marketing tools . I know you’re all flat out like a lizard drinking, trying to keep your businesses afloat, so I’ll make this quick and painless. Here’s a breakdown of the tools that sync with each other, so you can make the most of your time and effort.
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Alright, buckle up, buttercup, because Uncle Markskrill's about to take you on a hectic ride through the wild world of OBM, or Organisational Behaviour Management, as the academics call it. Think of OBM as the lovechild of psychology and business, a bit like a dirty mullet – business in the front, party in the back. Now, I ain't gonna lie, OBM can be a bit stiff, like that stale sock you hide behind the bed every night. But fear not, little guy, 'cause Markskrill's here to spice things up! Before you start yawning and thinkin' this is gonna be some boring lecture, hold your horsies! We're gonna have a bit of fun with this, and maybe even learn a thing or two. First things first, let's talk about motivation. Now, forget all that Maslow's hierarchy of needs nonsense – that's about as useful as a screen door on a submarine. What really motivates people? Well, according to Markskrill's extensive research (read: eavesdropping at the pub), it's a combination of fear, greed, and the occasional promise of a good root. Before you clutch your pearls and call me a deviant, hear me out. Fear, in the right dose, can be a powerful motivator. It's like a shot of adrenaline to the heart, getting those lazy bones moving and shaking. Greed, on the other hand, is like a juicy [Insert substance abuse slur here] – it keeps 'em striving for more, more, more! And as for the good root… well, let's just say that a happy worker is a productive worker. Listen though, I love a good spanking as much as the next guy, but OBM ain't just about the good times. It's also about creating a workplace where people actually want to show up, instead of calling in sick every Monday with a mysterious case of the "Mondays." This means fostering a culture of trust, respect, and camaraderie – a place where everyone feels like they belong, like a family of misfits and reprobates. Speaking of misfits and reprobates, let's talk about conflict resolution. Forget all that touchy-feely, kumbaya crap. Sometimes, you just gotta let people duke it out, like a good old-fashioned pub brawl – It clears the air, gets every passerby pumped, and the customers love it! It usually ends with them hugging it out, then sobbing for two hours about who hurt them in the past. Of course, I'm not saying you should encourage your employees to start throwing hands every time they disagree. The point is, conflict ain't always a bad thing. It's an opportunity to let off some steam, hash things out, and come up with creative solutions. So, there you have it, bruh – a crash course in OBM, Markskrill-style. It's a bit like a drunken game of Twister – messy, unpredictable, and always good for a laugh. Now, if you'll excuse me, I'm gonna go grab another beer and see if I can start a fight with a barstool. And remember, if you join our email list, you're basically in a cult now. But don't worry, it's a cute cult, with lots of free stuff and exclusive content. Just don't ask me to drink the Kool-Aid. I'm a krill, remember? I prefer seawater.
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Since we use Chrome OS for our work devices, the mode shifts depending on the time of day. If you don't have this feature, you can still switch to light or dark mode from the menu in the top right corner. 
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