Blog Layout

Marketing Tips


We're all about providing value, but we won't shy away from subtly promoting our products every once in a while!

January 15, 2025

About the Author: Markskrill

Breaking barriers: the power of website accessibility


G'day, mates! Markskrill here, your friendly neighbourhood krill, and today I'm gonna be yarnin' about somethin' that's near and dear to me heart: website accessibility. Now, I know what you're thinkin', "Accessibility? Sounds a bit boring, doesn't it?" But trust me, it's more exciting than a croc in a bathtub!

Why website accessibility matters


Imagine this: you've got a website that's flash as a rat with a gold tooth, but some folks can't even access it. That's where website accessibility comes in. It's all about makin' sure everyone, regardless of their abilities, can access and enjoy the wonders of the web.

Here's the gist of it:

  • It's the right thing to do: Everyone deserves a fair go, and that includes access to information and services online.
  • It's good for business: When your website is accessible, you open your doors to a wider audience, includin' people with disabilities.
  • It's the law: In some places, it's mandatory to have an accessible website.

How to make your website more accessible


Now that you're on board with the importance of accessibility, let's have a chinwag about how to make your website more user-friendly for everyone.

Here are a few tips to get you started:

  • Use clear and simple language: Avoid jargon and complex sentence structures.
  • Provide alternative text for images: This allows people who use screen readers to understand the content of your images.
  • Use headings and subheadings: This helps to structure your content and make it easier to navigate.
  • Use sufficient color contrast: This makes it easier for people with visual impairments to read your content.
  • Provide captions for videos: This makes your video content accessible to people who are deaf or hard of hearing.

The benefits of an accessible website


Making your website accessible isn't just about followin' the rules; it's about creating a better experience for everyone.

Here are some of the benefits you can expect:

  • Improved usability: An accessible website is easier for everyone to use, not just people with disabilities.
  • Increased reach: You'll be able to reach a wider audience, including people with disabilities.
  • Enhanced brand reputation: Being known as an accessible business can give your brand image a real boost.
  • Improved SEO: Search engines love accessible websites!

Markskrill's final words


So there you have it, me hearties! Website accessibility is a crucial part of creating an inclusive online world. By makin' your website accessible, you're not only doin' the right thing, but you're also enjoyin' a whole bunch of benefits.

Remember:

  • Accessibility is about creating a website that everyone can use.
  • There are plenty of resources available to help you make your website more accessible.
  • Even small changes can make a big difference.

Join our exclusive marketing newsletter

Psst! Hey, you! Yeah, you! Wanna be part of something bigger than yourself? Something… exclusive? Sign up for our Business Hub. You'll get a free CRM and become a member of our super-secret email cult (don't worry, we only meet on Tuesdays… or is it Wednesdays? I can't remember, I'm just a krill).

CREATE ACCOUNT
A cartoon shrimp wearing a hat and sunglasses.

Markskrill

G'day, I'm Markskrill, the friendly face of Marksy.com.au! A mischievous Australian krill with a passion for all things digital marketing. I'm here to guide you through the terrifying world of business, using a playful tone and simplified concepts.

By Markskrill April 3, 2025
G'day legends. Markskrill here! Your favourite mischievous Aussie mascot. You know my style – maybe a bit cheekier, perhaps closer to the edge than your average corporate update? Sometimes that particular perspective comes in handy when navigating... complex communication terrain. And being a krill? Well, let's just say it offers a certain... unique viewpoint from lower down the food chain. Anyway! Enough about marine biology. You know how everyone bangs on about 'transparency'? Lovely ideal, sounds great in a press release. But back in the real world – where spreadsheets have feelings and competitors have stickybeaks – sometimes you need less 'window pane' and more 'strategically placed frosted glass'. Or maybe even a full-on fog machine for the boardroom! We're talking about mastering communication not just as information-sharing, but as narrative control . Let's dive into the good stuff.
By Markskrill March 2, 2025
G’day, ya bunch of bloody legends! It’s your favourite krill, Markskrill, here, back at it again with the lowdown on what the bloody hell syncs with what in this crazy world of digital marketing tools . I know you’re all flat out like a lizard drinking, trying to keep your businesses afloat, so I’ll make this quick and painless. Here’s a breakdown of the tools that sync with each other, so you can make the most of your time and effort.
By Markskrill February 19, 2025
Alright, buckle up, buttercup, because Uncle Markskrill's about to take you on a hectic ride through the wild world of OBM, or Organisational Behaviour Management, as the academics call it. Think of OBM as the lovechild of psychology and business, a bit like a dirty mullet – business in the front, party in the back. Now, I ain't gonna lie, OBM can be a bit stiff, like that stale sock you hide behind the bed every night. But fear not, little guy, 'cause Markskrill's here to spice things up! Before you start yawning and thinkin' this is gonna be some boring lecture, hold your horsies! We're gonna have a bit of fun with this, and maybe even learn a thing or two. First things first, let's talk about motivation. Now, forget all that Maslow's hierarchy of needs nonsense – that's about as useful as a screen door on a submarine. What really motivates people? Well, according to Markskrill's extensive research (read: eavesdropping at the pub), it's a combination of fear, greed, and the occasional promise of a good root. Before you clutch your pearls and call me a deviant, hear me out. Fear, in the right dose, can be a powerful motivator. It's like a shot of adrenaline to the heart, getting those lazy bones moving and shaking. Greed, on the other hand, is like a juicy [Insert substance abuse slur here] – it keeps 'em striving for more, more, more! And as for the good root… well, let's just say that a happy worker is a productive worker. Listen though, I love a good spanking as much as the next guy, but OBM ain't just about the good times. It's also about creating a workplace where people actually want to show up, instead of calling in sick every Monday with a mysterious case of the "Mondays." This means fostering a culture of trust, respect, and camaraderie – a place where everyone feels like they belong, like a family of misfits and reprobates. Speaking of misfits and reprobates, let's talk about conflict resolution. Forget all that touchy-feely, kumbaya crap. Sometimes, you just gotta let people duke it out, like a good old-fashioned pub brawl – It clears the air, gets every passerby pumped, and the customers love it! It usually ends with them hugging it out, then sobbing for two hours about who hurt them in the past. Of course, I'm not saying you should encourage your employees to start throwing hands every time they disagree. The point is, conflict ain't always a bad thing. It's an opportunity to let off some steam, hash things out, and come up with creative solutions. So, there you have it, bruh – a crash course in OBM, Markskrill-style. It's a bit like a drunken game of Twister – messy, unpredictable, and always good for a laugh. Now, if you'll excuse me, I'm gonna go grab another beer and see if I can start a fight with a barstool. And remember, if you join our email list, you're basically in a cult now. But don't worry, it's a cute cult, with lots of free stuff and exclusive content. Just don't ask me to drink the Kool-Aid. I'm a krill, remember? I prefer seawater.
By Markskrill February 19, 2025
Since we use Chrome OS for our work devices, the mode shifts depending on the time of day. If you don't have this feature, you can still switch to light or dark mode from the menu in the top right corner. 
A blue and black banner with a flame and crossbones on it.
By Markskrill February 19, 2025
Survive the darkest of the nights with these marketing tips
By Markskrill February 17, 2025
No matter what your business is, our website templates have you covered. They're designed to help you brainstorm ideas, set up core pages faster, and activate only the plugins you need. Choose a template after you activate Website Builder .
LOAD MORE
Share by: