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December 10, 2024

About the Author: Markskrill

Marketing plan: a simple guide for Aussie businesses


G'day! Markskrill here, ready to give you the lowdown on how to create a ripper marketing plan.

What is a marketing plan?

First things first, let's get our heads around what a marketing plan actually is. It's like a roadmap for your business, guiding you towards your marketing goals. Think of it as a blueprint for how you're gonna reach your target audience and get them interested in your products or services.

Why is a marketing plan important?

Now, you might be thinking, 'Why bother with a plan? I'll just wing it!' But trust me, having a solid marketing plan will help you stay focused, track your progress, and make sure you're getting the most bang for your buck.



Without a plan, you're like a ship lost at sea, just drifting around hoping to bump into some customers. A good plan will keep you on track and help you reach your destination.

How to create a top-notch marketing plan

Alright, let's get down to business. Here's how to create a marketing plan that'll make your competitors weep:


Set your goals: 

What do you want to achieve with your marketing? More customers? Greater brand awareness? Decide where you want to go before you start driving.


Know your audience:

Who are you trying to reach? What do they like? Where do they hang out? Get to know your ideal customer like the back of your hand.


Research the market:

Have a squiz at what your competitors are up to. What's working for them? What could you do better? Don't be afraid to steal good ideas!


Choose your tactics:

There are heaps of ways to market your business. Pick the ones that'll work best for you and your budget. Think social media, email marketing, advertising… the works!


Set a budget:

How much dosh are you willing to spend on marketing? Allocate your funds wisely and track your spending.


Get creative:

Don't be afraid to think outside the box and try new things. The more creative you are, the more likely you are to stand out from the crowd.


Track your results:

Keep an eye on how your marketing campaigns are performing. Are they working? What could be improved? Don't be afraid to make changes along the way.

Need a hand getting started?


Creating a marketing plan can be a bit daunting, but don't worry, there are heaps of resources out there to help you. You can find templates, guides, and even professional help if you need it.


Don't forget, your marketing plan is a living document. It should be updated and reviewed regularly to make sure it's still relevant and effective.


So there you have it! A quick guide to creating a marketing plan that'll have you raking in the dough. Now go out there and make some magic happen!

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Markskrill

G'day, I'm Markskrill, the friendly face of Marksy.com.au! A mischievous Australian krill with a passion for all things digital marketing. I'm here to guide you through the terrifying world of business, using a playful tone and simplified concepts.

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