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About the Author: Markskrill
Today, we're gonna dive deep into the customer journey, that winding path your customers take from the moment they first hear about your business to the moment they (hopefully) become loyal fans.
We won't cover creating a visual customer journey map in this blog post. First, Let's explain the stages, bite-sized information is much easier to understand.
This is where it all starts. Your potential customer first becomes aware of your business, maybe through an ad, a social media post, or a good old-fashioned word-of-mouth recommendation. They're just dipping their toes in the water, getting a feel for what you're all about.
Now, they're intrigued. They're checking out your website, reading reviews, and comparing you to the competition. They're thinking, "Hmm, maybe this could be what I'm looking for..."
This is the moment of truth. They've weighed their options, and they're ready to make a purchase. Kerching! But hold your horses, the journey ain't over yet.
Just because a consumer has bought your product or service doesn’t necessarily mean they're fully committed as your customer. We believe that a consumer in the retention or loyalty stage can still be evaluating options and making decisions. They might be trying your product or service alongside those of your competitors.
You've got yourself a customer, but now you gotta keep them coming back for more. This is where loyalty programs, top-notch customer service, and a bit of good ol' Aussie charm come in handy.
The holy grail! Your happy customer becomes a walking, talking billboard for your business, recommending you to their mates and singing your praises online. This is where the magic happens, and your business really starts to grow.
Well, understanding the customer journey helps you:
By understanding this journey, you can create a better experience for your customers, build stronger relationships, and ultimately, grow your business. Now go forth and conquer, ya Aussie legends!
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