Blog Layout

Marketing Tips


We're all about providing value, but we won't shy away from subtly promoting our products every once in a while!

February 14, 2025

About the Author: Markskrill

Unpacking the cost of creativity in digital marketing


G'day, small biz owners! It's your pal Markskrill here, back with some marketing magic. Today, we're gonna tackle a topic that's close to my heart (and probably yours too): the cost of creativity.


Now, we all know that creativity is the lifeblood of any good marketing campaign. It's what helps you stand out from the crowd, grab attention, and build a brand that people love. But let's be real, creativity can be expensive. Hiring designers, writers, and other creatives can eat a big hole in your budget, leaving you with less to spend on other important things.


But don't worry, there's a way to unleash your creative genius without breaking the bank! The secret? Templates and standard operating procedures (SOPs).

Templates


Your creative shortcut

Templates are pre-designed layouts or formats that you can use for various marketing materials. Think social media posts, email newsletters, blog articles, and even website pages. By using templates, you can ensure consistency in your branding and messaging while saving time and money on design costs.


Here at Marksy.com.au, we use templates for a lot of our marketing materials. For example, we have a template for our blog posts that includes sections for the title, headings, subheadings, body text, and images. This ensures that all our blog posts have a consistent look and feel, making them easily recognizable to our readers.

Standard Operating Procedures


Your creative roadmap

SOPs are step-by-step instructions that outline how to complete a specific task. In the context of marketing, SOPs can be used for everything from creating content to running social media campaigns. By following SOPs, you can ensure that your marketing efforts are efficient and effective, freeing up your time and resources to focus on other tasks.


We use SOPs extensively at Marksy.com.au. For example, we have an SOP for our social media team that outlines how to create and schedule social media posts. This ensures that all our social media content is aligned with our brand voice and messaging.

The benefits of templates and SOPs


Using templates and SOPs can bring a whole host of benefits to your small business, including:


  • Reduced costs: By streamlining your creative process, you can save money on design and production costs.
  • Increased efficiency: Templates and SOPs can help you speed up your production process, allowing you to create more content in less time.
  • Improved consistency: Templates ensure that your branding and messaging are consistent across all your marketing materials.
  • Reduced errors: SOPs can help you minimize errors and ensure that your marketing campaigns are executed flawlessly.
  • Increased creativity: By taking care of the mundane tasks, templates and SOPs free up your mind to focus on the creative aspects of your marketing campaigns.

Unleash your creative potential


So there you have it, folks! Templates and SOPs are your secret weapons for unleashing creativity without breaking the bank. By incorporating these tools into your marketing arsenal, you can free up time, money, and mental space to focus on what really matters: creating amazing content that engages your audience and drives business growth.


Remember, creativity doesn't have to be expensive. With a little planning and organization, you can create a creative powerhouse that's both effective and affordable.


That's all for now, folks. Stay creative and keep on swimming!

Join our exclusive marketing newsletter

Psst! Hey, you! Yeah, you! Wanna be part of something bigger than yourself? Something… exclusive? Sign up for our Business Hub. You'll get a free CRM and become a member of our super-secret email cult (don't worry, we only meet on Tuesdays… or is it Wednesdays? I can't remember, I'm just a krill).

CREATE ACCOUNT
A cartoon shrimp wearing a hat and sunglasses.

Markskrill

G'day, I'm Markskrill, the friendly face of Marksy.com.au! A mischievous Australian krill with a passion for all things digital marketing. I'm here to guide you through the terrifying world of business, using a playful tone and simplified concepts.

By Markskrill April 3, 2025
G'day legends. Markskrill here! Your favourite mischievous Aussie mascot. You know my style – maybe a bit cheekier, perhaps closer to the edge than your average corporate update? Sometimes that particular perspective comes in handy when navigating... complex communication terrain. And being a krill? Well, let's just say it offers a certain... unique viewpoint from lower down the food chain. Anyway! Enough about marine biology. You know how everyone bangs on about 'transparency'? Lovely ideal, sounds great in a press release. But back in the real world – where spreadsheets have feelings and competitors have stickybeaks – sometimes you need less 'window pane' and more 'strategically placed frosted glass'. Or maybe even a full-on fog machine for the boardroom! We're talking about mastering communication not just as information-sharing, but as narrative control . Let's dive into the good stuff.
By Markskrill March 2, 2025
G’day, ya bunch of bloody legends! It’s your favourite krill, Markskrill, here, back at it again with the lowdown on what the bloody hell syncs with what in this crazy world of digital marketing tools . I know you’re all flat out like a lizard drinking, trying to keep your businesses afloat, so I’ll make this quick and painless. Here’s a breakdown of the tools that sync with each other, so you can make the most of your time and effort.
By Markskrill February 19, 2025
Alright, buckle up, buttercup, because Uncle Markskrill's about to take you on a hectic ride through the wild world of OBM, or Organisational Behaviour Management, as the academics call it. Think of OBM as the lovechild of psychology and business, a bit like a dirty mullet – business in the front, party in the back. Now, I ain't gonna lie, OBM can be a bit stiff, like that stale sock you hide behind the bed every night. But fear not, little guy, 'cause Markskrill's here to spice things up! Before you start yawning and thinkin' this is gonna be some boring lecture, hold your horsies! We're gonna have a bit of fun with this, and maybe even learn a thing or two. First things first, let's talk about motivation. Now, forget all that Maslow's hierarchy of needs nonsense – that's about as useful as a screen door on a submarine. What really motivates people? Well, according to Markskrill's extensive research (read: eavesdropping at the pub), it's a combination of fear, greed, and the occasional promise of a good root. Before you clutch your pearls and call me a deviant, hear me out. Fear, in the right dose, can be a powerful motivator. It's like a shot of adrenaline to the heart, getting those lazy bones moving and shaking. Greed, on the other hand, is like a juicy [Insert substance abuse slur here] – it keeps 'em striving for more, more, more! And as for the good root… well, let's just say that a happy worker is a productive worker. Listen though, I love a good spanking as much as the next guy, but OBM ain't just about the good times. It's also about creating a workplace where people actually want to show up, instead of calling in sick every Monday with a mysterious case of the "Mondays." This means fostering a culture of trust, respect, and camaraderie – a place where everyone feels like they belong, like a family of misfits and reprobates. Speaking of misfits and reprobates, let's talk about conflict resolution. Forget all that touchy-feely, kumbaya crap. Sometimes, you just gotta let people duke it out, like a good old-fashioned pub brawl – It clears the air, gets every passerby pumped, and the customers love it! It usually ends with them hugging it out, then sobbing for two hours about who hurt them in the past. Of course, I'm not saying you should encourage your employees to start throwing hands every time they disagree. The point is, conflict ain't always a bad thing. It's an opportunity to let off some steam, hash things out, and come up with creative solutions. So, there you have it, bruh – a crash course in OBM, Markskrill-style. It's a bit like a drunken game of Twister – messy, unpredictable, and always good for a laugh. Now, if you'll excuse me, I'm gonna go grab another beer and see if I can start a fight with a barstool. And remember, if you join our email list, you're basically in a cult now. But don't worry, it's a cute cult, with lots of free stuff and exclusive content. Just don't ask me to drink the Kool-Aid. I'm a krill, remember? I prefer seawater.
By Markskrill February 19, 2025
Since we use Chrome OS for our work devices, the mode shifts depending on the time of day. If you don't have this feature, you can still switch to light or dark mode from the menu in the top right corner. 
A blue and black banner with a flame and crossbones on it.
By Markskrill February 19, 2025
Survive the darkest of the nights with these marketing tips
By Markskrill February 17, 2025
No matter what your business is, our website templates have you covered. They're designed to help you brainstorm ideas, set up core pages faster, and activate only the plugins you need. Choose a template after you activate Website Builder .
LOAD MORE
Share by: