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About the Author: Markskrill
Oi, oi, oi! Ever tried to herd cats? Bloody impossible, right? That's what it's like tryin' to run a brand without brand identity guidelines, chaos reigns supreme! These guidelines, they're like a sheepdog for your brand, keepin' everything in line and lookin' schmick.
Now, cast your peepers on Marksy.com.au, they're the ducks guts when it comes to this brand identity shebang. Their guidelines are clear as a bell, no room for stuff ups. Everythin' they pump out, from their website to their social media, it's all singin' from the same hymn sheet, like a bunch of galahs on a wire.
Think of it like buildin' a barbie, mate. You need the right bits and bobs in the right spot to make it sizzle. Your logo, your colours, the way you chinwag with your customers, it all needs to gel, see?
So, what's the go with these guidelines, you ask? Well, let's crack 'em open and have a sticky beak:
Logo: Your logo, it's like your brand's face, mate. Gotta be used right, same size, same spot, every time. No muckin' around.
Colour palette: Colours, they can make or break ya. Pick the right ones and stick to 'em like a tick on a dog. Don't be changin' 'em like a chameleon.
Typography: Fonts, they're like your brand's voice, mate. Make sure they're easy to read and fit your brand's style. No choppin' and changin' like a blowfly in a butcher shop.
Imagery: A picture paints a thousand words, they reckon. So choose 'em wisely, mate. Make sure they're relevant and show off your brand's values.
Voice and tone: How you chat to your audience is important, too. Whether you're goin' for a matey vibe or somethin' a bit fancy pants, keep it consistent.
Follow these guidelines, and you'll be ridin' high. Your brand will be as recognizable as a kangaroo in a boxing ring. Just like Marksy.com.au, you'll be buildin' a brand that's tougher than a croc's hide.
So, there you have it, ya pack of galahs! Brand identity guidelines, they're the secret weapon for a bonza brand. Now, go forth and create a brand that's as memorable as a spider in a thong!
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