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We're all about providing value, but we won't shy away from subtly promoting our products every once in a while!

January 22, 2025

About the Author: Markskrill

Email marketing is still a viable solution for local businesses


You might be wonderin' why email marketing is still worth your time in this day and age. Well, let me tell ya, it's like a boomerang – it keeps comin' back!


First off, email lets you connect directly with your customers. It's like sendin' a message in a bottle, but instead of washin' up on some random beach, it lands right in their inbox. No need to worry about algorithms or social media shenanigans, just pure, unadulterated communication.


Secondly, email helps you build relationships with your customers. It's like havin' a yarn over a cuppa, keepin' 'em in the loop and showin' 'em you care. And who doesn't love a good chinwag?


Thirdly, email allows you to target your messages like a crack shot with a rifle. You can send different messages to different groups of people, so everyone gets somethin' relevant to them. It's like a personalized postcard from your latest holiday, just for them.


Fourthly, email is a top-notch way to show off your value. Share some ripper content, like blog posts, tips, and exclusive offers. It's like givin' your customers a little somethin' special to show 'em you're thinkin' of 'em.


And finally, email is the perfect way to spread the word about your latest shenanigans. Got a new product or a sale on? Shout it from the rooftops with an email blast. It's like havin' your own personal town crier, but without the funny hat and bell.



So there you have it, mates. Email marketing is still a true blue champion in the digital world. It's like a trusty old Holden, always there to get you where you need to go.

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Markskrill

G'day, I'm Markskrill, the friendly face of Marksy.com.au! A mischievous Australian krill with a passion for all things digital marketing. I'm here to guide you through the terrifying world of business, using a playful tone and simplified concepts.

By Markskrill April 3, 2025
G'day legends. Markskrill here! Your favourite mischievous Aussie mascot. You know my style – maybe a bit cheekier, perhaps closer to the edge than your average corporate update? Sometimes that particular perspective comes in handy when navigating... complex communication terrain. And being a krill? Well, let's just say it offers a certain... unique viewpoint from lower down the food chain. Anyway! Enough about marine biology. You know how everyone bangs on about 'transparency'? Lovely ideal, sounds great in a press release. But back in the real world – where spreadsheets have feelings and competitors have stickybeaks – sometimes you need less 'window pane' and more 'strategically placed frosted glass'. Or maybe even a full-on fog machine for the boardroom! We're talking about mastering communication not just as information-sharing, but as narrative control . Let's dive into the good stuff.
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Alright, buckle up, buttercup, because Uncle Markskrill's about to take you on a hectic ride through the wild world of OBM, or Organisational Behaviour Management, as the academics call it. Think of OBM as the lovechild of psychology and business, a bit like a dirty mullet – business in the front, party in the back. Now, I ain't gonna lie, OBM can be a bit stiff, like that stale sock you hide behind the bed every night. But fear not, little guy, 'cause Markskrill's here to spice things up! Before you start yawning and thinkin' this is gonna be some boring lecture, hold your horsies! We're gonna have a bit of fun with this, and maybe even learn a thing or two. First things first, let's talk about motivation. Now, forget all that Maslow's hierarchy of needs nonsense – that's about as useful as a screen door on a submarine. What really motivates people? Well, according to Markskrill's extensive research (read: eavesdropping at the pub), it's a combination of fear, greed, and the occasional promise of a good root. Before you clutch your pearls and call me a deviant, hear me out. Fear, in the right dose, can be a powerful motivator. It's like a shot of adrenaline to the heart, getting those lazy bones moving and shaking. Greed, on the other hand, is like a juicy [Insert substance abuse slur here] – it keeps 'em striving for more, more, more! And as for the good root… well, let's just say that a happy worker is a productive worker. Listen though, I love a good spanking as much as the next guy, but OBM ain't just about the good times. It's also about creating a workplace where people actually want to show up, instead of calling in sick every Monday with a mysterious case of the "Mondays." This means fostering a culture of trust, respect, and camaraderie – a place where everyone feels like they belong, like a family of misfits and reprobates. Speaking of misfits and reprobates, let's talk about conflict resolution. Forget all that touchy-feely, kumbaya crap. Sometimes, you just gotta let people duke it out, like a good old-fashioned pub brawl – It clears the air, gets every passerby pumped, and the customers love it! It usually ends with them hugging it out, then sobbing for two hours about who hurt them in the past. Of course, I'm not saying you should encourage your employees to start throwing hands every time they disagree. The point is, conflict ain't always a bad thing. It's an opportunity to let off some steam, hash things out, and come up with creative solutions. So, there you have it, bruh – a crash course in OBM, Markskrill-style. It's a bit like a drunken game of Twister – messy, unpredictable, and always good for a laugh. Now, if you'll excuse me, I'm gonna go grab another beer and see if I can start a fight with a barstool. And remember, if you join our email list, you're basically in a cult now. But don't worry, it's a cute cult, with lots of free stuff and exclusive content. Just don't ask me to drink the Kool-Aid. I'm a krill, remember? I prefer seawater.
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