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We're all about providing value, but we won't shy away from subtly promoting our products every once in a while!

January 20, 2025

About the Author: Markskrill

The human-AI collaboration in copywriting


G'day, mates! Let's talk about how humans and AI can work together in copywriting.

What can AI help with?

  • Generate ideas and outlines
  • Write different kinds of creative text formats
  • Repurpose content
  • Research topics and gather information
  • Edit and proofread

Some things a human can do better

To write effective copy, you need to understand your audience and their needs, come up with creative ideas and strategies, and write persuasive and engaging content.


A combination of human and AI skills is the best approach. Humans should focus on the strategic and creative aspects of copywriting, while AI can automate the more tedious tasks.


For example, you could use AI to generate a list of potential blog post ideas. Then, you could use your judgment to choose the best ideas and develop them into full-fledged articles.


Or, you could use AI to write product descriptions for your online store. This would free up your time so that you can focus on other tasks, such as marketing your products.

The benefits of using AI in copywriting

There are many benefits to using AI in copywriting. For example, AI can help you to:



  • Save time and money
  • Improve the quality of your content
  • Create more engaging and persuasive copy
  • Increase your productivity

The future of AI in copywriting

AI is still a relatively new technology. However, it is rapidly evolving and becoming more sophisticated all the time.

In the future, AI is likely to play an even greater role in copywriting. This means that it will become even more important for copywriters to develop the skills and knowledge necessary to use AI effectively.


AI is a powerful tool that can be used to improve the efficiency and effectiveness of copywriting. However, it is important to remember that AI is not a replacement for human creativity and judgment.


The best way to use AI in copywriting is to combine it with human skills. This will allow you to create content that is both informative and engaging.

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Markskrill

G'day, I'm Markskrill, the friendly face of Marksy.com.au! A mischievous Australian krill with a passion for all things digital marketing. I'm here to guide you through the terrifying world of business, using a playful tone and simplified concepts.

By Markskrill April 9, 2025
What exactly is a domain name?
By Markskrill April 9, 2025
G'day legends, Markskrill here, droppin' in to talk digital survival. In the wild west of the internet, your website's your claim. And just like anythin' worth havin', it needs protectin' from those lookin' to take what's yours. We ain't talkin' six-shooters, we're talkin' cyber security, and it's a game you can't afford to lose.
By Markskrill April 9, 2025
Alright, alright, settle down, curious cats. You've probably noticed we're not exactly shouting our groundbreaking strategies from the rooftops. No lengthy white papers, no overly detailed case studies, no "here's EXACTLY how we did it" webinars. And you know what? There's a perfectly good (and dare we say, brilliant) reason for that. It's not that we don't like you. Well, maybe a little bit if you keep trying to steal our lunch money (figuratively speaking, of course... mostly). But the real reason we're playing things a little close to the chest? It's because we don't want you to succeed... at copying us, that is! Think of it like this: we've spent countless late nights fuelled by lukewarm coffee and sheer willpower, wrestling with algorithms, dissecting data, and occasionally having existential crises over the perfect shade of blue for a button. We've stumbled, we've face-planted, and we've finally, gloriously, cracked the code. We've found our secret sauce, our magic formula, the unicorn tears that make our business sparkle. And frankly, darling, we're not about to hand over the recipe. Why would we? So you can waltz in, sprinkle a little of our hard-earned fairy dust on your own operation, and suddenly become our mirror image? Please. Our meticulously crafted strategies are our competitive advantage. They're the reason our customers are swooning, our growth charts are doing the tango, and our competitors are scratching their heads in bewildered envy. Let them scratch! Let them toil! Let them spend their own sleepless nights figuring out the puzzle. While they're busy playing catch-up, we'll be three steps ahead, innovating, iterating, and generally being our fabulous, slightly secretive selves. We're not saying we're hoarding all the good ideas in the world. There's plenty of sunshine for everyone. But our specific brand of sunshine? That's ours. We nurtured it, we watered it, and we're definitely not sharing the fertilizer. So, the next time you see us being a little vague, a little mysterious, remember this: it's not personal. It's strategic. It's our way of staying one delicious, slightly out-of-reach step ahead. Now, if you'll excuse us, we have some top-secret brainstorming to attend to. Don't wait up. You won't find out what we're cooking anyway. 😉
By Markskrill April 3, 2025
G'day legends. Markskrill here! Your favourite mischievous Aussie mascot. You know my style – maybe a bit cheekier, perhaps closer to the edge than your average corporate update? Sometimes that particular perspective comes in handy when navigating... complex communication terrain. And being a krill? Well, let's just say it offers a certain... unique viewpoint from lower down the food chain. Anyway! Enough about marine biology. You know how everyone bangs on about 'transparency'? Lovely ideal, sounds great in a press release. But back in the real world – where spreadsheets have feelings and competitors have stickybeaks – sometimes you need less 'window pane' and more 'strategically placed frosted glass'. Or maybe even a full-on fog machine for the boardroom! We're talking about mastering communication not just as information-sharing, but as narrative control . Let's dive into the good stuff.
By Markskrill March 2, 2025
G’day, ya bunch of bloody legends! It’s your favourite krill, Markskrill, here, back at it again with the lowdown on what the bloody hell syncs with what in this crazy world of digital marketing tools . I know you’re all flat out like a lizard drinking, trying to keep your businesses afloat, so I’ll make this quick and painless. Here’s a breakdown of the tools that sync with each other, so you can make the most of your time and effort.
By Markskrill February 19, 2025
Alright, buckle up, buttercup, because Uncle Markskrill's about to take you on a hectic ride through the wild world of OBM, or Organisational Behaviour Management, as the academics call it. Think of OBM as the lovechild of psychology and business, a bit like a dirty mullet – business in the front, party in the back. Now, I ain't gonna lie, OBM can be a bit stiff, like that stale sock you hide behind the bed every night. But fear not, little guy, 'cause Markskrill's here to spice things up! Before you start yawning and thinkin' this is gonna be some boring lecture, hold your horsies! We're gonna have a bit of fun with this, and maybe even learn a thing or two. First things first, let's talk about motivation. Now, forget all that Maslow's hierarchy of needs nonsense – that's about as useful as a screen door on a submarine. What really motivates people? Well, according to Markskrill's extensive research (read: eavesdropping at the pub), it's a combination of fear, greed, and the occasional promise of a good root. Before you clutch your pearls and call me a deviant, hear me out. Fear, in the right dose, can be a powerful motivator. It's like a shot of adrenaline to the heart, getting those lazy bones moving and shaking. Greed, on the other hand, is like a juicy [Insert substance abuse slur here] – it keeps 'em striving for more, more, more! And as for the good root… well, let's just say that a happy worker is a productive worker. Listen though, I love a good spanking as much as the next guy, but OBM ain't just about the good times. It's also about creating a workplace where people actually want to show up, instead of calling in sick every Monday with a mysterious case of the "Mondays." This means fostering a culture of trust, respect, and camaraderie – a place where everyone feels like they belong, like a family of misfits and reprobates. Speaking of misfits and reprobates, let's talk about conflict resolution. Forget all that touchy-feely, kumbaya crap. Sometimes, you just gotta let people duke it out, like a good old-fashioned pub brawl – It clears the air, gets every passerby pumped, and the customers love it! It usually ends with them hugging it out, then sobbing for two hours about who hurt them in the past. Of course, I'm not saying you should encourage your employees to start throwing hands every time they disagree. The point is, conflict ain't always a bad thing. It's an opportunity to let off some steam, hash things out, and come up with creative solutions. So, there you have it, bruh – a crash course in OBM, Markskrill-style. It's a bit like a drunken game of Twister – messy, unpredictable, and always good for a laugh. Now, if you'll excuse me, I'm gonna go grab another beer and see if I can start a fight with a barstool. And remember, if you join our email list, you're basically in a cult now. But don't worry, it's a cute cult, with lots of free stuff and exclusive content. Just don't ask me to drink the Kool-Aid. I'm a krill, remember? I prefer seawater.
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